European cityscape
European Launch Platform

We Build Your
European Beachhead

AIP is the European Launch Platform for US technology companies entering the DACH market. We don't advise from the sidelines — we build the revenue engine.

The Challenge

The DACH Expansion Trap

US tech companies consistently lose 12–36 months and millions in failed European expansion. Here’s why.

01

Europe Isn’t One Market

DACH alone spans three countries, four languages, and fundamentally different buying cultures. A single “EMEA playbook” doesn’t work.

02

London ≠ Europe Solved

A UK office gives you English-speaking access but zero traction in Frankfurt, Munich, or Zurich. The continent requires its own strategy.

03

US GTM Doesn’t Transfer

Product-led growth, aggressive outbound, and US-style demos fall flat in DACH enterprise. The sales motion must be rebuilt from scratch.

04

Wrong First Hires

Hiring a single country manager without infrastructure leads to churn and wasted runway. You need a system, not a hero.

05

Partner Business Underestimated

In DACH, system integrators and consulting firms influence 60%+ of enterprise deals. Ignoring the partner channel means losing before you start.

What We Build

We Build the DACH
Revenue Engine

Not slides. Not advice. A fully operational market entry.

Market Design

ICP definition, target industries, account mapping, competitive positioning, and DACH-specific packaging.

Sales Engine

Local AEs, SEs, pipeline generation, CRM integration, and enterprise deal execution in German-speaking markets.

Partner Engine

SI & consulting partner recruitment, channel programs, co-selling motions, and partner enablement.

Demand & Community

Field events, community building, thought leadership, and local market presence that generates inbound.

Localisation & Adoption

Cultural adaptation, training materials, enterprise messaging, and buyer-journey localisation for DACH.

Presales & Solutions

Local presales teams, technical translation, solution architecture, and demo environments for enterprise buyers.

Customer Success

Onboarding programs, expansion playbooks, retention strategy, and NRR optimisation for the DACH market.

Executive Access

C-level introductions, executive positioning, board-level relationships, and decision-maker access across DACH.

Our Edge

Why AIP

Five things that set us apart from every consultancy, recruiter, and advisory firm in the market.

“We build, not advise”
We are operators, not consultants. We deploy teams, build pipeline, and close deals. You get an engine, not a deck.
“Integrated launch model”
Sales, partners, marketing, and presales in a single coordinated motion. No stitching together five vendors.
“US-Tech meets DACH-Enterprise”
We speak both languages — Silicon Valley velocity and DACH enterprise rigour. That translation capability is rare.
“Outcome-oriented”
We measure success by revenue, pipeline, and closed enterprise logos — not by hours billed or reports delivered.
“Your Launch Team”
A high-functional build team that deploys, scales, and transitions to your permanent org. Speed without long-term dependency.

References

“Ivan led the tableau team to great success and you could see changes in the team within months. They finished the year as a transformed team with a combination of operational excellence and a strong strategic vision.”
Dan Pell, GM Workday
“I worked with Ivan only for three months, but the energy and transformation he brought to the DACH sales team was unprecedented and left a lasting impression.”
Tansu Yegen, AVP Amplitude
“Intelligent, Agil und strategisch Handeln • mit einer besonderen Kompetenz — Ziele präzise umzusetzen. Das ist für mich Ivan Petrović.”
Sonja B. Brügmann, CEO, Founder
“He combines strong SaaS expertise with the ability to push ideas into real results. What I value most is his direct, pragmatic approach – and the fact that working with him has always been genuinely enjoyable.”
Alexandra Krzyzniewski, RVP Salesforce
“He took over our DACH enterprise sales team with an H1 of —40% YoY and 250k rep productivity. They went to +18% FY and 850 prorated rep productivity, in 6 months! The DACH team moved from last to first in EMEA.”
Head of EMEA Operations, US SaaS

Pending

  • CIO DAX Life Sciences
  • CDO DAX Automotive
  • VP DAX Pharma
  • GM SAP
  • SVP Salesforce
  • GM SAP
  • GM Microsoft
  • Senior AVP Oracle
  • AVP Salesforce
The Process

How It Works

Three phases from market assessment to first enterprise revenue.

1

Assess

We analyse your product-market fit for DACH, map the competitive landscape, and design your go-to-market blueprint.

2

Build

We deploy the operator team and build your revenue engine — sales, partners, marketing, and presales in parallel.

3

Scale

Local team in place, pipeline flowing, partners activated, and first enterprise deals closing. We transition to your permanent org.

Who We Are
Ivan Petrovic, Managing Director & Founder of AIP

Leadership

Ivan Petrovic
Managing Director & Founder, AIP

With seven years as General Manager at Tableau and six years as Sales Manager at SAP, Ivan brings deep enterprise leadership and go-to-market expertise to every engagement. Currently serving as Area Vice President for Enterprise DACH at DocuSign, he founded AIP to solve the challenge he witnessed firsthand: US technology companies struggling to build effective market entry in the DACH region. Ivan’s unique combination of US tech DNA and European enterprise reality is the foundation of AIP’s operator model.

Get In Touch

Ready to Build Your
European Beachhead?

Let’s discuss how AIP can accelerate your DACH market entry. No pitch decks — just a conversation about your goals.